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Who We Are



Board of Trustees


John JordanJohn Jordan Founder and Board Chair

John is Chief Executive Officer of Jordan Vineyard & Winery and co-founder and Chairman of the Board of Labrador OmniMedia. An avid pilot, during college he continued to feed his passion for flying and received his Airline Transport Pilot License at age 23 (minimum age requirement). John is a graduate of Occidental College in Los Angeles and holds a JD from Empire College School of Law. While studying law, John also attended graduate school and received a Master of Business Administration degree from the University of San Francisco. After passing the California Bar Examination in December 2002, John joined the Santa Rosa-based law firm where he’d worked as a clerk in college, then opened his own private firm in Sonoma County in 2004. John enjoys flying his Piper Cub and fishing for bass on Jordan lake. He also serves as a professor at the Empire College School of Law, and speaks German and Russian. He shares his hillside home with Labradors he adopted from a local shelter.

Josh HermsmeyerJosh Hermsmeyer Secretary/Treasurer

Josh is co-founder and CEO of Labrador OmniMedia and Rottweiler Hardware. With 10 years in the wine industry on the grower and supplier side, Josh’s passion lies at the intersection of wine and technology. Josh has been featured in The Wall Street Journal, Wine & Spirits, Wines and Vines, The Press Democrat, North Bay Biz and Fast Company Now. He has given talks on social media and marketing at UC Davis, Sonoma State University, The Wine Industry Technology Symposium, The Mendocino Winegrape Commission, and Women for Wine Sense. Josh has also written for Vineyard & Winery Management, Wines and Vines and co-authored a chapter on direct-to-consumer marketing and Wine 2.0 for Professor Liz Thach’s Wine: A Global Business, the authoritative academic text on the wine industry. He served on the Sonoma County Wine Library Associates Board of Directors from 2007-2008, and was elected President for the 2008 year. Josh was trained at UC Davis, where he studied Economics and Winemaking. He lives at and manages Rebecca’s Vineyard, a 17 acre pinot noir vineyard in the Russian River Valley

Lisa SchaffnerLisa Wittke Schaffner Executive Director

Lisa is the Executive Director of the Foundation, prior to this position she was Chief Executive Officer of the Sonoma County Alliance for seven years, the Alliance is a coalition of business, agriculture, labor and individuals organized to protect private property rights, to encourage a healthy economy, to maintain a sound environment, and to promote responsive political process. Lisa worked with organizations such as the SCOE, the Sonoma County EDB and the Business Consortium of Executive Directors to promote economic development in Sonoma County.  In 2012, Ms. Schaffner was elected to the Sonoma County Board of Education and re-elected in 2014 and serves as President. 
Lisa is Co-Chair of Health Action Sonoma County, sits on the boards of the Sonoma County Fair, Sonoma County Harvest Fair, United Way of the Wine Country, Family Justice Center, Social Advocates for Youth, Scholarship Sonoma County, the Career Technical Education Foundation and Redwood Credit Union. She is the also on the Operational Team Member for Cradle to Career and the Healdsburg Redevelopment Oversight Committee. Lisa Schaffner was born and raised in Healdsburg, California. She graduated from California State University Sacramento in 1991 with degrees in Government and Journalism. In 1999 Lisa was elected to Healdsburg City Council. She was Vice-Mayor from December 2002 until December 2003 and again in 2007. She became Mayor of Healdsburg in December of 2003 and again in December 2007, retiring from Council at the end of 2008. In 2010, Lisa as appointed to the Council to serve out an existing vacant term. Most importantly, Lisa is a mother of two amazing young people, McKenzie, 19 attends Johnson and Wales University Miami and Malloy, 16 attends Healdsburg High School.






Foundation Staff

Lisa Wittke Schaffner Executive Director